Coordination Editor for "Web Writing"

Designing effective visuals must have clear purpose to fit audience stomach. To think what audience needs? Why they need that information? Further, selecting suitable visual in technical description is much important to audience to let them realize effectively.The keys between a press release and web writing must be different in contrast in many ways. First, we have to discover what components should be listed in web writing.

• Focus on Interest of Levels
• Images might be better than text
• Methodology for shortening summary into a short informative title

Those three highlights are particular ways to distinguish from press release writing.

In my way of writing product info in web writing, I filter who are my audience first, and then create an informative title and a simple summary. To differ from press release, photographs, videos and realistic drawings are required. Those are visuals that can show figure structure of patterns to let readers know product substantially. A link from the title is necessary for further information if readers have more interests and want to explore in detail. Hence, parts of a product have to be shown individually, such as blueprints, pictures or drawing of individual parts, exploded views, cutaway views, which gave readers comprehensive information in exploring a product. For example, when we go to IKEA, first we do is to take a catalog book, then see what we are interested in, then look for the stuff we need. But we don’t know how to assemble individual part, that’s why a exploded views of stuff is needed. It has to be exploded because it shows proper relationship to each component to get combined together.
Exploded examples shows below:

For different age of audience, it is hard to design a web writing all together and suit all age of audience. Like teenagers and adults, they all have PSP gadget. In web writing with only text, it exists difficulty to let young audience to understand the procedure as Game Boot, however, adults can easily know how to do by only text writing. Moreover, to suit young people level, a video or a flash designed manual is needed for them to get understood easily. See the example in Youtube:

The differences between web writing and ordinary writing are

• phraseology
• rhetoric

Let's take a look at New York Times, a great deal of uncommen vocabularies are being used in articles. I don't say it wants to express high level of knowledge to show how they are good at vacabularies, but I would say this is the deference of writing between web and ordinary.

Elements of FIVE- audience’s task, components, descriptions visuals and organization, are main subject in creating a design of web writing. External elements of THREE- interests, images, and methodology are secondary thoughts to get better in web writing. Combine those all together, a nice done work will be shown easily.