CREATIVE PACKAGING DESIGN

Visual design can be defined as we walk on a street when we see something make us "astonished 200%", that is a successful visual design. Let's talke about packaging design; For me, I prefer creative, fresh designs which can draw my attention for a long while, but ironically bad designs also stunned me a long while.


Take a look at the Hersey's package of Valentine's Day chocolate. I'd say it's an awesome design because the creator combined similar package as Durex's products (take a look w/ hyperlink then you know that^^ ). The shining purple style added with shape of heart, attracting buyers to be willing to take out the money from their pocket to buy it. It's a beautiful visual design style of color combined with other product of Durex company.


Another view of my defining viusal design style is " love at first sight" presented by Amore Co. which is doing great on inspiring identities that match human interests and encourage customer participation. As you see the packaging design of Amore, you will love it without any thought. Visual design style is a style that combined with " passion design and creative design", see the pictures as below you will understand what is " love at first sight" which is also a business goal of Amore Co.