Web-based Typography Design

Visual contacts brings audience to be more confident to believe something, and it is a stratey of web pages designers they use the visual elements to seize audience's more attention. Good typography is also an important aspect on designed web pages as any other medium. As you can see, people don't want to spend a lot of time surfing on the Internet reading web pages which are dull and unattractive, they will close the pages then open another ones.

When a reader scans web pages, they are looking for information fast. THe designer can make it easier for people to find the information they need if it is presented in a logical manner. Any page of text starts out as a solid block of type. Bearing in mind the natural top-down flow of reading, certainelements of importance need to be given visual emphasis. In typography, all elements are only relative to one another ,and this is one of the underlying principles of HTML type mark-ups. Other apects of design are like type size, weight, italics, underline, color, position and space. But if you want to make web pages more creative, you need use a deal of techniques to prioritize ubfirnatuib little imagination can prove fruitful and be visually rewarding.

Unfortunately the number of typefaces we can now choose from is still somewhat limited to the most basic set because of OS or browser. About the font, Times, still the most popular option, is an excellent typeface for printing newspapers, but is is a pain for reading on screen( my opinion). Its original version was designed to squeeze as many letter as possible on a printed page and still remain legible. Therefore its print version has a medium while being fairly narrow, with sharp and small serifs. Its small ascenders and descenders make it very economical, because they reduce the need for leading, enabling the typesetter to set more lines per page. And here is the web I think the best- SONY.